The website you set up for your business seems to be getting lots of traffic, but it is not making money? In such a case, you probably need to look at your web design because its layout and features can impact the amount of money your business makes. The way you design your site affects the experience of your visitors, contributing to your bottom line.
If your web design needs improvement in order to maximize revenue, here are the top tips you should be doing now:
Use Standard Layouts
The majorities of online users are familiar with certain layouts, and somehow expect to see them on the websites they visit. It would be beneficial for you to give your audience a layout that they have in mind. This is because outlandish visual elements such as mismatched fonts or asymmetrical elements may only cause confusion.
Instead, use well-defined sections to put essential details about your business in order of importance. As a visitor moves through your page, your website should build its case for your product gradually. Using catchy subheadings and a consistent palette can help keep the users engaged. In other words, the layout of your site should be predictable. You can make your website a more excellent choice than the competition through your content.
Avoid the Use of Accordion Boxes
You may think that your website will look clean and orderly when you organize content behind accordion boxes, but know that this carries a big risk. Your visitors may not see them. Although Google confirms that they still read and index hidden content, you want your web design to be visible and easy to understand.
If you want to organize a lot of your content efficiently, you may add side navigation as it gives a clear overview of what visitors can find on your page. The headings in the side navigation function as a jump link; thus, removing the need to hide content behind the headings.
Apply Visual Hierarchy
Visual hierarchy helps the users understand the relationship of all the elements in a website. This involves using colour, size, proximity, etc., to illustrate the importance of content or certain items. Here are a few tips when leveraging visual hierarchy into your design:
- Typically, users understand that elements in close proximity to one another are related. Implement this strategy to help users make the connection between your products and services.
- Use white space to avoid cramming your content on your site and overwhelming your visitors. White space helps highlight headlines, images, and other content in your web design.
- Use accent colours or bold colours to emphasize important content. For related concepts, it is better to use similar colours. Consider learning about colour theory so you can pick the most suitable colours for your site.
Get Rid of Jargon
Even though you know everything about your brand better than anybody else, avoid using industry jargon. Not all your site visitors will have an idea about what you are talking about. An effective web design uses simple language while conveying your expertise and offerings. It is essential to know your target market so you can align your content to them.
While both a jargon-heavy and simple headline are talking about the same thing, the average user will perceive the second one as more understandable and approachable.
Work in Site Speed
Nothing makes a user bounce faster than a site that loads slowly. The reality is about 47% of site visitors bounce after viewing a web page. It only means that speed is vital in your web design.
Boosting site speed is an ongoing process. There are many things you can do to make your website load faster. It helps to run speed checks of your site regularly to make continuous improvements. You may use a free tool on the internet for this and it will generate some suggestions for you.
You may always hire a website designer to work on your site speed if you have no time or are not familiar with this.
Prioritize Keyword-Focused Headlines
The headline on your homepage is the one that primarily grabs the attention of your visitors. For this, make your headline keyword-focused and descriptive, pulling in your visitors instantly. You want them to know they are on the right website. Descriptive language often highlights the unique selling point of your business.
The descriptive language in your content should reflect your company. At every opportunity, focus on the pain points and specific needs of your audience. For example, you may stress that you have lower prices compared to your competitors. You may also provide social proof, indicating you are reliable and authoritative within your industry.
Make sure to have use SEO keywords in your homepage headline. The users will know your website is relevant to what they are searching in Google through the keywords you use. Search engines also factor in your keywords when reading and ranking your site.
Spread out CTAs
If you want to monetize your website, it requires asking your visitors for it. When it comes to web design, it is often in the form of call-to-action. These CTAs use powerful action words in attention-grabbing colours, for example, Get Offer, Sign Up, Free Demo, or Buy Now.
It is not a good idea to put a single CTA button on your web page because you will only lose opportunities to secure leads and produce more revenue. When visitors see your CTA at the top of your web page, most likely they have not decided yet if they are ready to buy. They want to learn more about you and scroll past it. If they do not see another CTA button, they may not make a purchase at all and just leave your site.
On the other hand, if you put one CTA only at the bottom of the page, you cannot tell if your visitors will scroll all the way down. They will not be able to see how to take action. This is why you need to scatter your CTA buttons throughout your web page. Remember not to bombard your visitors though. Incorporating 2 to 5 CTAs is enough chance to help them convert.